“In the business sense what we are is a brand marketing company.
Neil attributes the company’s long term brand success to its ability to make great content and forge long-lasting influencer relationships. So while we're not the biggest company in our industry as far as turnover goes we're definitely the most profitable because we know what our customers want to buy from us.”įrom fast-drying wetsuits to a GPS that can track your surfing time, all of Rip Curl’s products are backed with stories. We are a surfing company, we want to make surfing products for surfers. “How you get in trouble is when you don't stick to what you do well. So it's really become a hybrid business just by nature of the fact that we make great surfing products and we have to distribute them to our customers,” Neil says. We've got 350 retail stores around the world but we still service a lot of wholesale customers too. “Surf shops around the world are declining so we've had to become skilled at retail in our own right. He’s been with the company for 16 years, and says while it's important to celebrate its 50 year history, it’s a smart play to stay focused on the future. Rip Curl chief marketing officer Neil Ridgway is charged with bringing big ideas to life. In 1969, two surfers did just that, and now 50 years later Rip Curl is a global powerhouse of surf retail.
How do you fund a surfing habit? If you’re the founders of Rip Curl, you turn it into a day job.
#Easytime surf how to
A lot of friendly people make living here a really nice experience.Neil Ridgway, Rip Curl International CMO speaks to host Mark Jones about the changing nature of surf marketing and how to use innovation and storytelling to stand out in your industry. However, not only is the new CMGT course really beginner-friendly, but also Groningen itself is a comfortable experience for international students like me. Especially because this was my first time living on my own and also in a different country. Having studied only in Germany before, I was not expecting to have an easy time here. 'Lastly, I want to mention the worries I had when starting my studies here. Of course, learning together with my peers also made it easier for me as everyone exchanges knowledge and experiences from different levels.' Some teachers here really like teaching about it, and I had a lot of fun screwing around with the tools and creating cool, but sometimes also silly things. Especially Blender became something really fun for me as I grew to understand it better with the help of peers and teachers. Of course, I have much more to learn as I have just started creating 3D models with Blender and working with game engines like Unity. Not only in hard skills like coding and modelling, but also soft skills like teamwork, coordination and research. Having finished the first year I can say that I learnt a lot about what it takes to make a video game.
'The study itself is also a great experience. The Zernike campus is a nice place with great facilities that are all within walking distance of each other.' 'I have a wonderful place near the campus that shows how easy it is to get around in the small but lively city of Groningen.
0 kommentar(er)
